• Challenge

Clients do not have free time to enter the gym to work out because of their busy work schedules, and their bodies are stressed by being overweight due to a sedentary lifestyle. They would like to do some exercise at home, but they lack the willpower to stick to a fitness programme and have little knowledge about fitness. Therefore, they need a fitness app that can help them make a fitness plan and is attractive enough to push the relevant fitness knowledge regularly.

• Solution

After researching and analysing the more popular fitness apps on the market, in order to better understand my customer base, I developed a target audience for the project and created a journey map based on their needs, analysing their action, emotions, pain points and opportunities. So that I can better address their needs and problems when designing the project.

And, I used some mood boards to determine my design style and colour.

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• Result

The app was tested to help clients have easier and more accurate access to a workout programme just for them, and used 'cumulative' rewards to help them become more interested in completing their workout goals. And in the community feature, customers reported that they could effectively gain useful fitness knowledge and could easily and funnily connect and socialise with other users. Testers reported that this made them more willing to exercise and stick with it, helping them to reach their needs.